Company Description: We are MPL, India’s biggest mobile eSports platform. Every day thousands of users join us to play their favorite mobile games and win amazing rewards. From simple skill-based games like Fruit Chop and Runner No. 1 to more immersive experiences like Pool and Pro Cricket, we have it all (almost). MPL believes there is a Hero in everyone who is hungry for more- more challenges, more wins, and more accolades. With hundreds of tournaments and contests running each day we provide our users with a gaming experience that’s unparalleled. Backed by our fast growing user base and marquee investors like Sequoia Capital, we are consistently moving towards our goal to make mobile Esports a household name in India.
Campaign Description: It is a CPD (COST PER DEPOSIT) campaign, in which affiliate must direct traffic to the app where the user has to install the app, register and deposit money to play a game. Advertiser is offering their affiliates to run it Pan INDIA ( Excluding : Andhra Pradesh; Assam; Nagaland; Odisha; Tamil Nadu; Sikkim; Telangana, Kerala, Karnataka, Gujarat). All allowed promotional methods are selected under the traffic source.
Target Audience – Card playing and Fantasy Enthusiast Inventory
Would like to Add few more points to the Brief mentioned in the Below Mail for Further More Clarification :
Important Update – The Default URL in the campaign is for Call Break Game.
There is another Landing Page for Rummy in case anyone wants to promote this game as well.
Wallet is Common Across all the Games in MPL.
Hence, Deposits for other Games will also be considered for Payout.
But since we will be running the Campaign for MPL Rummy & MPL Call Break] hence we expect the Audience Targeting in such a way so that we get good conversions for these 2 Games as well.
KPI: *D30 calculation post monthly performance.
D30 Overall GMV
Action
<50% of spend
Campaign to be discontinued
50% – 75% of spend
Feedback to improve performance
75% – 100% of spend
Ideal Performance
Objective: The main objective of the campaign is to deliver First Time Desposit where the user needs to deposit the amount to play games.

MPL
Tracked Within
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90 Days
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